Microsite + Video Content Series / Creative and art direction
Road Sets with Hippo Campus, a rising indie rock band, was filmed to show how only a
Bose-equipped automobile can deliver sound as alive as their shows. Social media from the band and Bose pushed fans to the Road Sets microsite to watch new episodes and get exclusive content.
Video Content Series / Creative and art direction
The concept was simple. Just as Hippo Campus obsesses over every detail of their music, Bose obsesses over every detail of how you hear it. We crammed the band and a Bose engineer in a Bose equipped car and cruise throughout L.A.. We shared some stories, had a lot of laughs, and ended with an exclusive rooftop recording of their melodic track Tuesday, performed live under the neon lights atop the Rosslyn Hotel.
Credits
It takes a team to build a campaign. If you’d like to get in touch with any of my many collaborators, please let me know.
Hippo Campus wants to recreate the feeling in their live shows. Bose wants to recreate it in your car.