Integrated Co-branded Campaign

The “Focus. On” Carson Wentz commercial was simple: He’s trying to study his playbook, but he's in an environment with lots of distractions. So he turns on his QC35s and becomes so focused, his environment transforms into the very play he's studying. This unexpected twist had Eagles and Cowboys fans laughing, talking smack and sharing the videos leading up to the Eagles/Cowboys Sunday Night Football game.

Broadcast / Creative and art direction