Content Series + Campaign

Bose Frames is a brand new concept for wearable audio featuring exclusive Open Ear Audio™ technology that produces sound you’d never expect from sunglasses.

“Eyes on Emerging Artists” began as simple product placement in three up-and-coming artist music videos (along with all their social media to promote it). But as long as we were there, why not do more? Why not find the authentic connections between the artists and Bose and then tell everyone all about it?

The partnership quickly evolved into a multi-platform content series where we went behind the scenes of their music video, interviewed the artists about their music and style, and then connected it back to Bose.

The goal of the campaign was to build credibility and desire amongst high propensity buyers by adopting fashion’s collaboration culture and celebrating moments where leisure, expression, and music collide.