Integrated Co-branded Campaign
In the pursuit of better performance, the season never ends. There’s no finish line on being faster. No final rep on getting stronger. No one happily declares they’ve won their last championship. It’s not arms and legs, muscles and bones that make a champion. It’s determination and ambition for greatness. It’s about reaching for better again and again and again. Because better never quits.
Long-form film / Creative and art direction
2016 Bronze CLIO Sports Awards / Partnerships, Sponsorships & Endorsements
2016 Hatch Merit Award / Digital Video Long Form Single Entry / Russell Wilson Film
2016 Hatch Merit Award / Digital Video Long Form Single Entry / JJ Watt Film
Photography / Creative and art direction
Credits
It takes a team to build a campaign. If you’d like to get in touch with any of my many collaborators, please let me know.
JJ Watt
You don’t go from being a walk-on at the University of Wisconsin to being crowned NFL Defensive Player of the Year without working hard every single day to get better. At Bose, we celebrate JJ Watt’s obsessive dedication to improvement — for both himself and for everyone around him. Because better never quits.