Editorial Content / Creative Direction

Recently Bose has begun making health-focused audio products, the most popular being Bose Noise-masking Sleepbuds. To increase awareness, we created an article that answers the question “Why sleep sounds may be the secret to a better nights sleep”. The team conducted independent research and interviewed health professionals. Social posts promoting the article were posted between 12am - 4am. We immediately saw an increase in unique visitors to the website and a spike in sales after this piece was published.

Mobile Experience

Credits
It takes a team to build editorial content. If you’d like to get in touch with any of my many collaborators, please let me know.