Microsite / Creative Direction + UX

There’s a lot of doubt and uncertainty about smart factories. The “Believers Made Here” campaign set out to make confident believers of everyone—from those who are just starting to implement smart factory solutions, to those who are well on their way, but don’t know what to do next.

People need to see for themselves. So we gave them a peek behind the curtain on the microsite. When they arrive in Wichita, they are able to see everything that’s going on at The Smart Factory @ Wichita and become true believers.